Corelle
Corelle Brands is a globally trusted name in premium kitchenware, offering iconic and innovative products across brands like Corelle, CorningWare, Pyrex, Visions, Snapware, and more. Known for combining timeless design with modern technology, Corelle Brands continues to evolve with changing consumer lifestyles. Its products bring durability, style, and convenience to households around the world, making it a staple in modern kitchens.
Challenges
The brand portfolio included multiple kitchenware lines, each with its own identity, making it challenging to present them in a cohesive and organized way.
Needed to simplify technical product features so everyday customers could easily understand the value and uniqueness of each brand.
Ensuring the website captured the premium, global, and lifestyle-driven essence of Corelle Brands.
Creating a layout that feels modern, elegant, and aligned with an international audience.
Balancing strong visuals with clean navigation for users looking to explore different products or brands.
Designing a responsive experience that maintains high-quality visuals across all devices.
Approach
Started by understanding the brand hierarchy and how each product category fits into Corelle’s global identity.
Designed a clean and lifestyle-oriented UI with a focus on spacious layouts, soft colors, and premium imagery.
Created clear brand sections to highlight the uniqueness of Corelle, Pyrex, Visions, Snapware, and others without overwhelming users.
Simplified product information and features into easy-to-read blocks to improve user understanding and browsing flow.
Built a strong navigation structure to help customers explore multiple categories effortlessly.
Focused on mobile-first design, ensuring seamless responsiveness and consistent brand feel across all screens.
Used high-quality visuals, modern typography, and balanced spacing to reflect the brand’s premium global positioning.
Landing Page Preview
